How to Pick Your Target Demographic

Maybe you have just created a product or service that can help solve a problem in your community, but who in your community will benefit from this particular product or service? Sometimes it’s hard to define, but here are a couple of very simple ways to figure out who...

5 Reasons to Care About Your Brand

You’ve heard branding is important for your business, but why? Maybe you don’t even know what branding is, so how could you possibly know why it is important? Some simply think that branding is your logo and part of it is, but good branding goes way beyond an icon...

The Way I See It…

For some issues of The People’s Exchange, the last thing that gets done is this article. This time it almost created a serious problem! Our power went off this afternoon (Monday) for about half an hour. Most of the paper was done, but, yep, you guessed it … this...

Why Daydreaming is Good for You

Source: Best Health Magazine, Summer 2012 Daydreaming has long been criticized as a pursuit of slackers and time-wasters. For a while in the 1950s, it was even thought excessive daydreaming could lead children into psychosis (a theory that has since been thoroughly...