How to Pick Your Target Demographic

Maybe you have just created a product or service that can help solve a problem in your community, but who in your community will benefit from this particular product or service? Sometimes it’s hard to define, but here are a couple of very simple ways to figure out who...

5 Reasons to Care About Your Brand

You’ve heard branding is important for your business, but why? Maybe you don’t even know what branding is, so how could you possibly know why it is important? Some simply think that branding is your logo and part of it is, but good branding goes way beyond an icon...