Non-Woven Shopper Tote Bags
Industry: Education
Description: Non-Woven Shopper Tote Bag
What it was purchased for: A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to its student shoppers. The goal was to get the students to first purchase the bags, and then bring the reusable bags back to the bookstore for each future shopping trip. With students using these reusable bags, the bookstore could reduce the use of plastic bags and therefore save themselves from the ongoing disposable plastic bag price increases.
How it was distributed: The buyer at the bookstore wanted eye-catching graphics on the bag to ensure that students would want to buy them and re-use them. The buyer enlisted the aid of a couple of the school’s art students to develop a full color graphic that could be used on the bag. The design needed to be unique. Furthermore, the look had to incorporate the school mascot, the bookstore, and the campus. College art students are very creative and she had a good number of designs from which to choose. After polling student bookstore employees, she chose the one they thought would be the most popular. This full color design was then used on the non-woven Shopper Tote. Along with this bag, the bookstore would offer a 10% discount on any purchase if the bag was brought back to use. If the bag was over half full of multiple goods, a 15% discount was then offered.
Result or ROI: The results were tremendous! The bookstore went through 2500 bags in the first three weeks. The bookstore was making sales, and the students were in love with the unique bag and the nice purchase discount that came with it. The bag has become a must-have item!
First Aid Kits
Industry: Insurance
Description: First Aid Kit
What it was purchased for: A major insurance company wanted a visual product to remind people of the need for safety and preparing that would entice them to come in for a quote.
How it was distributed: The First Aid Kit was sent out in a mass mailer with a message about being prepared.
Result or ROI: The campaign was so successful a repeat order of 5,000 pieces is placed almost every month to keep it going.