Maybe you have just created a product or service that can help solve a problem in your community, but who in your community will benefit from this particular product or service? Sometimes it’s hard to define, but here are a couple of very simple ways to figure out who your target audience should be.
To begin, define your product or service and what problem you have solved by providing it. Who is suffering from this problem that you solve? You might make a list of characteristics that these people with a problem have. Are they single or married? Do they have kids or pets? Do they travel a lot or work from home?
Let’s say you are a small business that provides financial advice and assistance. Who might need your help? Maybe you identify newlyweds with no kids and a brand new house. Or maybe you are a dog groomer. You obviously want to target dog lovers of any age, but with a certain budget in mind.
Another easy way to figure out who would want your product or service is to look to your competitors. When Wendy’s restaurant was founded in 1969, they might have looked towards McDonald’s for ideas. Being very similar, it makes sense that they would have similar or even the same customers. Take a look at your competitors branding and marketing. If you can find another business that provides a product or service similar to yours, most likely they will have customers very similar to customers you are looking to draw in.
If you’re still confused about who your target audience is, try creating a survey. Write down some questions that pertain to the use of your product or service. Let’s use the financial advice example. Some questions that you might ask could be, have you ever sought financial advice? If so, from whom did you speak with? What kind of financial responsibilities do you possess at this time? This survey could be given out at random to those in your community, or given to friends and family.
After following these steps, coming up with a target audience should be simple. Once you have a target audience, be sure to stick with it. This will be the basis for all your branding and marketing. Good luck!
About the author:
Madison is a web and graphic designer at LaGwana. She enjoys all things art and music related and loves bringing a creative edge to the company. In the future, she wants to continue writing as well as designing, expanding her skills as she goes.