LaGwana publications - The People's Exchange, The Hometown Treasure, The Heartbeat, and The Business Directory


We can help you get the word out.

The publications department at LaGwana works hard each week preparing one of the most highly circulated publications in our region, which is published every two weeks. We are your biggest fan, because we succeed when you succeed.

Promoting your business is what we do every day. We aim to keep improving everything we do, and promoting your business is first on the list.

Where do I start?

Let us help you get the word out. From small advertisements to full blown media blitzes, we have you covered. When you call LaGwana, you’ll speak to a representative who will guide you through the process with ease. Contact us today!

A history of success

It’s often said that LaGwana was built by the publications we produce. The success of The People’s Exchange, The Hometown Treasure, The Heartbeat, and others paved the way for LaGwana to be what it is today.

The People's Exchange
Stack of People's Exchange

Our Publications

The People's Exchange, December 2021

The People's Exchange

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The People’s Exchange is distributed free of charge to the Amish communities in Northern Indiana and Southern Michigan. Advertising specifically to the Amish community is accepted.

Advertisers do not need to be Amish to participate as long as what is being advertised pertains to the Amish audience.

AD OPTIONS: Sizes from Business Cards to Full Page Ads and classified ads.

The Hometown Treasure, October 2022

The Hometown Treasure

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The Hometown Treasure is a full color magazine that is distributed on the last Tuesday of every month.

This publication includes a news section with relevant and up-to-date information about happenings in the Shipshewana and Topeka areas. Peppered with ads from local stores and services, this magazine will keep you up-to-date on local school news, events, and area sales!

The Heartbeat, April 2022

The Heartbeat

On January 5, 2018 we acquired The Heartbeat, a full color, monthly wholesale catalog that serves the plain communities’ country store trade.

It is mailed to 2,100 country stores in the US and Canada. Another publication added to our family!

2022 Business Directory

Business Directory

Kept in kitchens and phone shacks around the area, The Business Directory offers year long advertising in a beautiful, perfect bound, glossy book.

Place a display ad that will catch reader’s eyes all year long. Free listings are given to all customers who’ve placed display ads in The People’s Exchange during the previous 12 months, making the Business Directory function like an old time phone book!

People’s Exchange: Growing Through the Years

Timeline for The People's Exchange